Digital Strategy & Performance Leadership

Hardik
Mehta

Building strategies that connect channel investment to business growth — at scale.

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12×Average ROAS
$430KNew ARR Secured
93%Pitch Success Rate
19Client Portfolio
41%YoY Lead Growth
34%Online Sales Growth
38%YoY Revenue Growth
12×Average ROAS
$430KNew ARR Secured
93%Pitch Success Rate
19Client Portfolio
41%YoY Lead Growth
34%Online Sales Growth
38%YoY Revenue Growth
About

Business-first thinking.
Built on data.

I'm a digital strategy and performance leader based in Melbourne. My work sits at the intersection of commercial strategy, brand thinking, and performance marketing — translating business objectives into channel strategies that actually move the needle.

I don't start with platforms. I start with where a business needs to go — its revenue targets, competitive position, and customer journey — then build the cross-channel investment strategy to get it there. At Impressive Digital Agency, that approach has driven $430K in new ARR, a 93% pitch win rate, and consistently outsized results across a portfolio of 19 clients.

Alongside client work, I operate as a strategic partner to agency leadership — leading Quarterly Business Reviews, contributing to commercial conversations with agency partners, shaping internal R&D direction, and building the systems and frameworks that make the broader team more effective. I'm as comfortable in a boardroom as I am in a dashboard.

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Strategic & Commercial LeadershipTranslating business goals into go-to-market strategy — with a clear eye on revenue impact, market positioning, and long-term growth.
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Agency & Partnership ManagementBuilding trusted relationships with agency partners, clients, and senior stakeholders — leading commercial conversations and QBRs that unlock growth.
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Team Leadership & Capability BuildingManaging cross-functional teams of 10+, mentoring talent, and shaping agency-wide practices around AI, automation, and data-first thinking.
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Technical Depth, Strategically AppliedFrom GA4 scripts to AI agents and custom MCPs — I build tools that give teams a competitive edge, not just technical novelty.
Experience

Career Timeline

Impressive Digital Agency
Aug 2024 – Present
Melbourne, VIC
Senior Performance Manager
Paid Media R&D · AI, Programmatic & MiQ Ambassador
  • Act as a strategic partner to senior clients and agency leadership — leading Quarterly Business Reviews, shaping commercial investment decisions, and connecting channel strategy to broader business growth goals
  • Own go-to-market strategy across a portfolio of 19 clients, securing $430K in new ARR and consistently delivering against — and beyond — client growth targets at avg 12× ROAS
  • Drove 38% YoY revenue growth for a luxury furniture brand (target: 25%) by diagnosing the full funnel, restructuring paid investment, and aligning channel strategy with brand and commercial goals
  • Delivered 5 consecutive record months for a B2B industrial client through a market insight-led strategy overhaul; scaled a B2B tech client into the US market using 1PD and 3PD audience data
  • Named agency ambassador for AI, Programmatic & MiQ — representing Impressive in partner conversations, shaping the agency's positioning, and building internal capability through training and tooling
  • Co-leads agency R&D and innovation — developing pacing automations, a negative keyword AI agent, and automated audit tools that raise performance standards across the entire agency
  • Achieved a 93% pitch success rate by leading hypothesis-driven pre-sales audits that frame strategy in business terms, not just marketing metrics
  • Leads and mentors a cross-functional team of 10 — building analytical capability, accountability, and a strategic mindset across the group
Commercial StrategyAgency PartnershipsQBRsTeam LeadershipPaid Media R&DAI & AutomationProgrammatic
Impressive Digital Agency
Nov 2023 – Aug 2024
Melbourne, VIC
Client Strategy Manager
  • Drove digital strategy for 15 clients, achieving avg 10× ROAS and securing $350K in new revenue from budgets up to $60K/channel
  • Secured a 16% increase in market share for a key client through competitor analysis and consumer insights
  • Led adoption of AI-driven tools for market research, elevating quality of client-facing strategic recommendations
  • Orchestrated hands-on campaign implementation and strategic website overhauls (UI/UX) using agile principles
  • Executed executive-level events and fostered strategic networking opportunities leading to new client leads
Google AdsMeta AdsUX/UIAgileMarket Research
Miller Leith
May 2022 – Nov 2023
Melbourne, VIC
Digital Marketing Coordinator
  • Co-led a full company rebrand — driving strategic research, brand definition, and all digital and visual elements, resulting in 11% lift in brand recognition and 37% improvement in website engagement
  • Developed and executed a data-driven social media strategy, overseeing long-form video content and paid ads to grow brand presence and engagement
  • Spearheaded executive-level events, managing high-stakes client relationships and creating networking opportunities that converted into new leads and strategic partnerships
  • Initiated and managed the company's CSR program, aligning organisational values with community impact and strengthening brand reputation
RebrandingSocial MediaEvent StrategyCSR
Pizza Monster
Jun 2021 – Nov 2021
Melbourne, VIC
Digital Marketing Specialist
  • Optimised Google Search & Shopping Ads for soft opening day, yielding over 40 online orders and 35 walk-ins
  • Cultivated cohesive brand presence across all digital channels through creative storytelling and visual identity
Google AdsBrand Identity
RMIT University
Dec 2019 – Apr 2021
Melbourne, VIC
Creative Manager
  • Led a team of 6 to plan and execute university-wide events attracting 15,000+ students — managing end-to-end logistics, communications, and on-the-day delivery at scale
  • Developed and executed comprehensive digital strategy and high-impact promotional campaigns across key channels
  • Built a clear feedback loop between digital activity and outcomes, using data to directly inform campaign decisions and demonstrate performance impact
Event MarketingDigital StrategyCampaign Management
Ekvity Ventures
Apr 2017 – Dec 2018
Digital Marketing Executive
  • Led a team of 5 in a full brand rebranding, broadening the target audience from 35+ to 18+ and driving 16% growth in existing clientele
  • Owned end-to-end website redesign — from design and content creation through to external agency collaboration and launch
  • Launched a nationwide quarterly newsletter, managing design, copy, and distribution to build brand presence at scale
  • Grew organic reach through SEO, content strategy, and Google Ads
RebrandingSEOWeb DesignGoogle Ads
Skills

Tools & Capabilities

Strategic Competencies
Digital StrategyMarket ResearchForecasting & AuditingConsumer BehaviourBrand ManagementStakeholder CommunicationsTraining & DevelopmentCommercial MindsetEmail MarketingCRM ManagementGo-To-Market Strategy
Analytics & Ads
Google AnalyticsGoogle AdsMeta AdsTikTok AdsLinkedIn AdsProgrammatic AdsBigQuerySEMRushAHRefsAgency AnalyticsGoogle Search ConsolePower BI
CRM & MarTech
HubSpotMarketoProfitPeakZohoHotjarMicrosoft ClarityWordpressOctoparse
AI & Automation
Prompt EngineeringMCP DevelopmentAI AgentsZapierN8NAsana AutomationGA4 Scripts
Design & Creative
Adobe SuiteFigma
Technical
PythonJavaMySQLHTML/CSS
Project Management
MondayAsanaJiraTrelloNotion
Certifications

Credentials & Qualifications

Digital Marketing Strategy
ADMA · August 2023
Digital Marketing StrategyCustomer Journey MappingEmpathy MappingRemarketingMarket ResearchKeyword ResearchPaid AdvertisingStrategic Content DevelopmentOn-Page Optimisation
Behavioural Economics
ADMA · December 2024
Consumer BehaviourDecision-Making PsychologyStrategic PlanningMarketing Strategy
Social Media Strategy
Australian Institute of Management · October 2022
Social Media StrategyContent MarketingAudience EngagementBrand Presence
Google Analytics Certification
Google · May 2025 – May 2026
Google AnalyticsData AnalyticsMarketing AttributionPerformance MeasurementTrend ForecastingDemand ForecastingPerformance MarketingOnline Marketing
Google Ads Shopping Certification
Google · May 2025 – May 2026
Shopping AdsGoogle AdsPaid Search CampaignsPaid Media StrategySearch Engine MarketingPaid Media Advertising
Google Ads Measurement Certification
Google · May 2025 – May 2026
Performance MeasurementPerformance AttributionMarketing AttributionStrategic PlanningPerformance Marketing
Education

Academic Background

RMIT University, Melbourne
Master of Information Technology
Feb 2019 – Nov 2020
Specialisations: Software Engineering, Project Management, Usability Engineering
University of Mumbai
Bachelor of Financial Accounting
2015 – 2018
Specialisations: Economics, Management Accounting & Trade Finance

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exceptional together.

Open to strategic partnerships, consulting opportunities, and leadership conversations.

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