Digital Strategy & Performance Leadership
Hardik
Mehta
Building strategies that connect channel investment to business growth, at scale.
About
Business-first thinking.
Built on data.
I'm a digital strategy and performance leader based in Melbourne. My work sits at the intersection of commercial strategy, brand thinking, and performance marketing: translating business objectives into channel strategies that actually move the needle.
I don't start with platforms. I start with where a business needs to go: its revenue targets, competitive position, and customer journey. From there, I build the cross-channel investment strategy to get it there. At Impressive Digital Agency, that approach has driven $430K in new ARR, a 93% pitch win rate, and consistently outsized results across a portfolio of 19 clients.
Alongside client work, I operate as a strategic partner to agency leadership: leading Quarterly Business Reviews, contributing to commercial conversations with agency partners, shaping internal R&D direction, and building the systems and frameworks that make the broader team more effective. I'm as comfortable in a boardroom as I am in a dashboard.
Strategic & Commercial LeadershipTranslating business goals into go-to-market strategy, with a clear eye on revenue impact, market positioning, and long-term growth.
Agency & Partnership ManagementBuilding trusted relationships with agency partners, clients, and senior stakeholders: leading commercial conversations and QBRs that unlock growth.
Team Leadership & Capability BuildingManaging cross-functional teams of 10+, mentoring talent, and shaping agency-wide practices around AI, automation, and data-first thinking.
Technical Depth, Strategically AppliedFrom GA4 scripts to AI agents and custom MCPs. I build tools that give teams a competitive edge, not just technical novelty.
Experience
Career Timeline
Senior Performance Manager
Paid Media R&D · AI, Programmatic & MiQ Ambassador
- Act as a strategic partner to senior clients and agency leadership: leading Quarterly Business Reviews, shaping commercial investment decisions, and connecting channel strategy to broader business growth goals
- Own go-to-market strategy across a portfolio of 19 clients, securing $430K in new ARR and consistently delivering against, and beyond, client growth targets at avg 12× ROAS
- Drove 38% YoY revenue growth for a luxury furniture brand (target: 25%) by diagnosing the full funnel, restructuring paid investment, and aligning channel strategy with brand and commercial goals
- Delivered 5 consecutive record months for a B2B industrial client through a market insight-led strategy overhaul; scaled a B2B tech client into the US market using 1PD and 3PD audience data
- Named agency ambassador for AI, Programmatic & MiQ: representing Impressive in partner conversations, shaping the agency's positioning, and building internal capability through training and tooling
- Co-leads agency R&D and innovation: developing pacing automations, a negative keyword AI agent, and automated audit tools that raise performance standards across the entire agency
- Achieved a 93% pitch success rate by leading hypothesis-driven pre-sales audits that frame strategy in business terms, not just marketing metrics
- Leads and mentors a cross-functional team of 10: building analytical capability, accountability, and a strategic mindset across the group
Commercial StrategyAgency PartnershipsQBRsTeam LeadershipPaid Media R&DAI & AutomationProgrammatic
Client Strategy Manager
- Drove digital strategy for 15 clients, achieving avg 10× ROAS and securing $350K in new revenue from budgets up to $60K/channel
- Secured a 16% increase in market share for a key client through competitor analysis and consumer insights
- Led adoption of AI-driven tools for market research, elevating quality of client-facing strategic recommendations
- Orchestrated hands-on campaign implementation and strategic website overhauls (UI/UX) using agile principles
- Executed executive-level events and fostered strategic networking opportunities leading to new client leads
Google AdsMeta AdsUX/UIAgileMarket Research
Digital Marketing Coordinator
- Co-led a full company rebrand: driving strategic research, brand definition, and all digital and visual elements, resulting in 11% lift in brand recognition and 37% improvement in website engagement
- Developed and executed a data-driven social media strategy, overseeing long-form video content and paid ads to grow brand presence and engagement
- Spearheaded executive-level events, managing high-stakes client relationships and creating networking opportunities that converted into new leads and strategic partnerships
- Initiated and managed the company's CSR program, aligning organisational values with community impact and strengthening brand reputation
RebrandingSocial MediaEvent StrategyCSR
Digital Marketing Specialist
- Optimised Google Search & Shopping Ads for soft opening day, yielding over 40 online orders and 35 walk-ins
- Cultivated cohesive brand presence across all digital channels through creative storytelling and visual identity
Google AdsBrand Identity
Creative Manager
- Led a team of 6 to plan and execute university-wide events attracting 15,000+ students: managing end-to-end logistics, communications, and on-the-day delivery at scale
- Developed and executed comprehensive digital strategy and high-impact promotional campaigns across key channels
- Built a clear feedback loop between digital activity and outcomes, using data to directly inform campaign decisions and demonstrate performance impact
Event MarketingDigital StrategyCampaign Management
Digital Marketing Executive
- Led a team of 5 in a full brand rebranding, broadening the target audience from 35+ to 18+ and driving 16% growth in existing clientele
- Owned end-to-end website redesign: from design and content creation through to external agency collaboration and launch
- Launched a nationwide quarterly newsletter, managing design, copy, and distribution to build brand presence at scale
- Grew organic reach through SEO, content strategy, and Google Ads
RebrandingSEOWeb DesignGoogle Ads
Skills
Tools & Capabilities
Strategic Competencies
Analytics & Ads
CRM & MarTech
AI & Automation
Design & Creative
Technical
Project Management
Certifications
Credentials & Qualifications
Digital Marketing Strategy
Digital Marketing StrategyCustomer Journey MappingEmpathy MappingRemarketingMarket ResearchKeyword ResearchPaid AdvertisingStrategic Content DevelopmentOn-Page Optimisation
Behavioural Economics
Consumer BehaviourDecision-Making PsychologyStrategic PlanningMarketing Strategy
Social Media Strategy
Social Media StrategyContent MarketingAudience EngagementBrand Presence
Google Analytics Certification
Google AnalyticsData AnalyticsMarketing AttributionPerformance MeasurementTrend ForecastingDemand ForecastingPerformance MarketingOnline Marketing
Google Ads Shopping Certification
Shopping AdsGoogle AdsPaid Search CampaignsPaid Media StrategySearch Engine MarketingPaid Media Advertising
Google Ads Measurement Certification
Performance MeasurementPerformance AttributionMarketing AttributionStrategic PlanningPerformance Marketing
Education
Academic Background
RMIT University, Melbourne
Master of Information Technology
Feb 2019 – Nov 2020
Specialisations: Software Engineering, Project Management, Usability Engineering
University of Mumbai
Bachelor of Financial Accounting
2015 – 2018
Specialisations: Economics, Management Accounting & Trade Finance
Let's build something
exceptional together.
Open to strategic partnerships, consulting opportunities, and leadership conversations.